Ever seen the guys from Love Island on a social media platform advertising various cosmetics (through influencer marketing) and wondered how you too can be an influencer? Firstly, lets take a look at the idea behind influencing and what it means to be one and represent brands.
What is an influencer?
An influencer is someone who has influence over others and can be seen as a role model for other people. They’ll have thousands, hundreds of thousands or sometimes millions of followers or fans across social channels that look up to them because of their personality, style, knowledge, skills, etc and because of this, the engagement rate on their channels is much higher than a person with a smaller amount of followers or fake followers.
Why do you want to be an influencer?
There are many reasons why you would like to be an influencer. You may want to make money from it, gain fame, get more attention, meet new friends, find love, learn something new, travel around the world, etc.
If you really want to join the other social media influencers online then there are some things that you need to keep in mind. These tips will help you achieve your goal;
Have a clear vision
You should always know what you want before starting anything. If you don’t have a plan B, C, D, E…then how will you ever reach your goals? It’s important to set yourself realistic expectations so that you won’t end up disappointed when you fail at achieving those goals.
Find out what works best for you and your followers
It doesn’t matter if you are going to start blogging, vlogging, posting pictures online, creating YouTube videos, doing Instagram live sessions, writing articles, making podcasts, etc. There are different ways to create content but they all require time and effort. So first figure out which method suits you the most. For example, if you enjoy talking with people then maybe video streaming might not work well for you. But if you prefer reading books than podcasting could be perfect for you.
Create a schedule
This tip applies to everyone regardless of whether you are trying to build a career as an influencer or just wanting to share information with your target audience. Creating a schedule helps you stay focused and motivated throughout the day. This way you won’t lose focus even after spending hours working on your blog post. Also, having a schedule makes sure that you stick to your daily routine.
Don’t give up easily
When you decide to follow through with your plans then never stop until you succeed. Even though you may feel tired, frustrated, stressed, sad, angry, lonely, etc., remember that these feelings come only once every 24 hours. Therefore, try to take breaks whenever possible.
Take a walk outside, go shopping, watch movies, read a book, play games, listen to music, etc.
Consistency means sticking to your routines without skipping any days. When you skip a day then you miss out on opportunities to grow your brand. Your followers expect regular posts from you so they will continue to support you.
Focus on quality rather than quantity
Quality matters much more than quantity. In fact, you can spend years producing tons of low-quality content and still struggle to earn a living. However, if you produce high-quality content consistently then eventually you will see results.
Use social media platforms wisely
Social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, Google+, Snapchat, Tumblr, Reddit, Instagram, Youtube, Vimeo, Soundcloud, Twitch, etc. provide endless possibilities to connect with potential customers. Make use of these platforms by sharing useful posts regularly.
Always put yourself in your follower's shoes
People usually judge us based on our appearance, clothes, lifestyle, hobbies, interests, etc. So think about what kind of person you want to be perceived as. Through your mini marketing strategy, you’ll outline who your target demographic is, the ideal social media profiles to target and what type of posts will power your influencer content.
It’s also worth constantly reviewing who your current followers are and what interests them via your analytics tools
Building a successful business takes time. You need patience to wait for things to happen before taking action. Patience also allows you to avoid unnecessary mistakes.
Keep learning new skills
There are always things to learn in your field of expertise. Take blogging; you can then go on to learn graphic design, web design and even video editing to make your social media channels for interesting to your followers and take your social strategy to the next level.
If you have managed to a large follower count and are already considering influencer marketing campaigns (the act of marketing various products on your channels for payment), then be sure to choose your partners carefully. It’s a lot easier to promote a brand organically if you like it and use it every day, than to struggle to fit it into your routine - this makes it feel like more of a job and your target audience will be able to pick up on it.
Like anything, becoming a great digital influencer with the ability to effect the sales pipeline of top brands with one photo or post is difficult.
If you are seriously considering an influencer career, get in touch with Instasoar. We can help you grow your Instagram channel organically, leaving you time to do what you do best - create posts and interesting content that appeals to your followers.